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Download the long dark beginners guide6/11/2023 ![]() ![]() SEO stands for search engine optimisation. With that in mind, we’ve written this guide specifically for people who don’t know the first thing about SEO but would like to learn enough to inform smart strategic planning and buying choices. It can be embarrassing to admit you don’t understand something and at the same time, some people have a vested interest in keeping clients in the dark.Īt PracticeWeb, our view is that the more people know and understand about the art of marketing, the more likely they’ll be to get engaged and excited. We were lucky on this occasion that the client spoke up – it doesn’t always happen. There’s a lesson in that: never assume knowledge. “I’m sorry,” he said, “but you keep saying this phrase ‘SEO’ and I have literally no idea what you’re talking about.” Standing up in front of a group of clients merrily explaining how SEO was one reason to produce regular content, a director at the accounting firm in question politely put up his hand. The PracticeWeb team was prompted to put together this guide by a conversation we had in a content strategy workshop. We hope this guide will help you to better understand the underlying principles of SEO for accountants, and to be more confident as buyers of SEO services, allowing you to have more productive and efficient conversations. How long does SEO take to show results?.One of the easiest and most powerful sources of ideas for content is a list of questions you’ve been asked by clients, such as “What does this phrase SEO you keep saying actually mean?” In our beginner’s guide to SEO we look at: PracticeWeb has launched a new series of short, easy-to-understand guides covering the basics of digital marketing, one aspect at a time, because we’ve been listening to the accountants we work with. Absolute beginners – get back to basics with our new guide to SEO for accountants ![]()
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